Advertise Like You Mean It: Reaching UK Podcasters Without Being a Twat
Alright, listen up you lot. We're about to dive into the murky world of podcast advertising without the usual bollocks. I'm going to show you how to get your product in front of 12,000+ UK podcasters without making them want to punch you in the face. Novel concept, I know.
Because let's be honest, most advertising is about as welcome as a fart in a spacesuit. But it doesn't have to be that way. So grab a pint and pay attention – this might actually make you some bloody money.
The UK podcast scene is booming like never before, with listeners who actually give a toss about the content they consume. These aren't your passive telly watchers – these are engaged, loyal fans who trust their podcast hosts more than they trust their own mums sometimes.
And that's where you come in, you clever bastard. By sponsoring the right podcasts, you're not just shouting into the void like those poor sods still clinging to radio ads. You're getting a personal recommendation from someone these listeners already trust. It's like having your mate Dave tell everyone down the pub about your product, except Dave has thousands of friends who actually listen to him.
We've spent years building relationships with these podcasters – the funny ones, the smart ones, and the weird ones with surprisingly dedicated followings. They're picky about who they work with, and rightly so. No one wants to recommend utter rubbish to their audience.
So what makes a good podcast sponsor? Don't worry, I'm not going to leave you hanging like a sad Christmas decoration in February. We'll get into all that good stuff. The secret sauce. The method to the madness. The reason why some brands absolutely smash it while others crash and burn faster than a contestant on Love Island.
Why We're Launching This Bloody Sponsorship Opportunity
Fed Up With Garbage
I'm sick to death of random tossers dumping links like they're fly-tipping in a digital countryside. If you're going to spam, at least have the decency to do it with some class. Every day we're wading through a sea of rubbish posts from people who haven't even bothered to say hello before trying to flog their wares. It's the digital equivalent of someone barging into your living room to sell you vacuum cleaners.
Do It Properly
Want to advertise? Brilliant. Do it through us. Want to sneak in links to your dodgy tool with zero context? You'll be gone faster than a politician's principles during a scandal. We've built a proper framework that benefits everyone involved – your brand gets genuine exposure, our podcasters get fair compensation, and the audience doesn't feel like they've been ambushed by a sales pitch. It's not rocket science, just basic bloody courtesy.
Serious Podcasters Only
This group's for serious creators – not drive-by marketers flogging affiliate links like it's 2007. Get in the system or get launched out quicker than a government advisor breaking lockdown rules. Our members have put in the hard graft to build their audiences. They've spent countless hours perfecting their craft while you were copying and pasting the same generic message across 50 different Facebook groups. Show some respect for the platform they've built or jog on.
Quality Over Quantity
We're not interested in reaching the masses with watered-down drivel. We'd rather connect you with 100 engaged listeners who might actually buy your product than 10,000 who'll skip your ad faster than a Brit avoiding eye contact on the tube. Our podcasters have cultivated loyal audiences who trust their recommendations. Abuse that trust with subpar products, and you'll find yourself blacklisted quicker than a scammer at a pensioners' convention.
Welcome to the UK Podcasters & Blogging Group – where creators don't "think about launching." They've already bloody done it. They want to scale, get sponsors, and dominate their niche like a bulldog with a bone. This isn't some half-arsed hobby group where people daydream about podcasting fame while never hitting record. Our members are grafting day in, day out to build something meaningful. They've weathered the technical disasters, the interview no-shows, and the crushing disappointment of iTunes analytics. They're the real deal, and they deserve sponsors who match their commitment to excellence.
What You Get For Your Hard-Earned Cash
BASIC PLACEMENT – £97/month
Perfect for indie tools, editors, and freelancers who aren't made of money. You get 1 pinned group post monthly, 1 ad in Custody Magazine, and a feature in the Creator Vault PDF. It's lean, it's clean, and it won't cost you the price of a London flat.
Ideal for startups looking to dip their toes without drowning their budget. Your content reaches our dedicated audience without the faff of managing multiple platforms. We handle the hard part while you reap the rewards – it's like having a marketing team without the Christmas party drama.
PRO SPONSORSHIP – £297/month
For when you want more visibility than a fluorescent jacket in a coal mine. Everything in BASIC plus 3 custom group posts monthly, featured ads in 2 Custody Mag issues, mention in a video podcast episode, and a shoutout in our newsletter. Basically, you're everywhere without being annoying.
You'll also get priority placement at virtual events, a dedicated sponsor spotlight, and direct access to our analytics dashboard. Watch your engagement grow faster than a queue at Greggs when they announce fresh sausage rolls. Perfect for established brands looking to cement their status in the podcasting universe.
PREMIUM SPONSORSHIP – £997/month
Brand dominance that'd make the Queen jealous. Everything in BASIC + PRO, plus you're the Official Sponsor on the group banner, full-width ads in every publication, and your own custom email blast. This is like owning the bloody place without having to clean the toilets.
We'll also toss in exclusive interviews with top podcasters, branded content creation by our team, and first dibs on limited promotional opportunities. Your competition will be greener than British countryside in spring. This package includes quarterly strategy sessions with our marketing team to keep your message fresher than mint in a mojito.
ONE-OFF GUEST SPOT – £497
Not ready for commitment? Fair enough. Get a concentrated blast of exposure with our one-time package. Includes a featured interview on our headline podcast, a dedicated email announcement, and two weeks as a pinned sponsor in the group.
Perfect for product launches, special announcements, or just seeing if we're your cup of tea before going steady. It's the marketing equivalent of a brilliant first date – memorable, effective, and without the awkward "where is this going" chat afterward. Limited spots available each month, so don't faff about.
Pro Sponsorship: For Those Who've Outgrown Basic
Triple the Posts
3 custom group posts monthly, strategically timed for maximum engagement when our audience is most active and looking to spend their hard-earned cash
Double the Publications
Featured in 2 Custody Mag issues with premium placement that'll make your competitors weep with jealousy and question their life choices
Audio-Visual Fame
Mention in video podcast episodes where our hosts will sing your praises without sounding like they're being held hostage by their marketing department
Newsletter Glory
Monthly shoutout in our newsletter that actually gets opened, unlike those sad promotional emails gathering digital dust in everyone's inbox
The PRO package is like upgrading from economy to business class, except you won't get those weird airplane socks. At £297/month, it's for brands that want more attention than a celebrity having a public meltdown, but with considerably better PR outcomes.
Want to get noticed? This package gets you more visibility than a high-vis jacket at a ninja convention. And unlike most advertising, people might actually give a toss about what you're selling.
Let's be honest – the BASIC package is grand for beginners, but if you're serious about making an impact in this market, PRO is where the magic happens. Your brand deserves more than just a passing glance, it deserves the full bloody spotlight. Our PRO sponsors routinely report increased website traffic, higher conversion rates, and the strange new sensation of actually enjoying their marketing spend.
Think of it as hiring four marketing specialists for the price of one mediocre freelancer. We'll integrate your brand into our community without making you look like desperate attention-seekers. It's subtle, it's effective, and it doesn't make our audience want to throw their devices out the window. Now that's what we call value for money.
Premium Sponsorship: Own The Bloody Space
Official Group Sponsor
Your logo on banner & pinned post
Publication Domination
Full-width & full-page placements
Content Integration
Sponsored segments in all media
Email Blast
Direct access to our entire list
At £997/month or £2,497 for 3 months (saving £494 – enough to fund a legendary night out in Soho that you'll struggle to remember), this package is for brands ready to assert dominance like a territorial bulldog with a bone to protect.
This isn't just advertising – it's a full-scale brand invasion. Your company will become more ubiquitous than complaints about British weather. There's no waffle, no empty promises – just your brand plastered across every surface like election posters during campaign season, but with infinitely better taste and measurable returns that'll make your finance director weep with joy.
One-Off Guest Spot: Your Fifteen Minutes of Fame
Video Feature
Your ugly mug on camera for our entire audience to see, complete with professional editing that'll make you look slightly less awkward than you actually are
Podcast Episode
Your voice beamed directly into thousands of eager ears across the UK, with promotion that'll have people recognizing you at Tesco
Social Sharing
Spread across Facebook, Twitter, Instagram and LinkedIn like a viral cat video, but with actual business value and fewer hairballs
Magazine Feature
Immortalized in print like a proper celebrity, giving you something to frame besides your university degree from 15 years ago
Want to get interviewed by Jason (or a guest host who isn't nursing a hangover)? For just £197, you can have your story, product, and journey featured across all our platforms. That's cheaper than a round of drinks in central London, and infinitely more productive for your business than getting pissed with colleagues who'll forget everything by morning.
This is perfect if you've got one thing to say and want to say it properly, without sounding like a corporate twat reading from a script written by someone who's never met a human being. Get seen, get shared, and for God's sake, try to be interesting. We've had guests who've doubled their website traffic overnight after appearing with us - and others who've been so boring we've had to edit them into coherence.
Why settle for obscurity when you could be the talk of the town for at least a week? Our audience is fiercely loyal, highly engaged, and actually spends money with brands they trust. Unlike those faceless marketing campaigns you've been pouring money into, this is your chance to make a human connection with potential customers. Sort of like speed dating, but for your business, and without the awkward small talk about your pets.
Why Choose Us? Because We're Not Full of Sh*t
12K+
Active UK Podcasters
Not wannabes, actual creators
1K+
Magazine Downloads
Per bloody issue
3+
Media Channels
Podcasts, videos & publications
100%
No Bollocks
Just real results
We're not pitching to daydreamers who think podcasting is just talking bollocks into a microphone (though sometimes it is). We serve real creators building real things, looking for real solutions that don't cost a bloody fortune. Unlike those corporate wankers who promise the moon and deliver a moldy cheese sandwich, we actually understand what UK podcasters need.
Our community doesn't tolerate the usual marketing guff that makes everyone cringe harder than watching your parents dance at a wedding. They're savvy, they're cynical, and they've got finely-tuned bullshit detectors that would put MI5 to shame. That's precisely why they'll respond to your brand – because we only let the good ones in.
So if you're ready to be the name people actually remember – unlike that forgettable brand you saw yesterday but can't recall – stop arsing about and start advertising where it counts. Or don't. I'm not your mum. But your competitors will probably be here tomorrow, nicking your potential customers while you're still faffing about with ineffective adverts that cost more than a weekend in Ibiza.
The choice is yours. Join the podcasters who are actually making waves in the industry, or continue shouting into the void like a drunk bloke trying to hail a taxi at 3am. We know which option sounds less pathetic.